Business communication is effective and timely interaction between people of the same organization to enhance the performance of the organization.there are various components of business communicatin:public relations,marketing,branding,customer relations,advertising,consumer behavior,interpersonal communication,reputation management.
print media,television,radio,internet,word of mouth are examples of channels used in business communication.
Business communication is an important common unit that is taught in many colleges and universities. This is because of its importance in the business world which is the main employment sector in the society. the good performance of an business organization us of highly contributed by the effective communication between the members.
for a business communication to be good the choice of communication method matters.web-based communication is one of the communication methods.secondly, Video conferencing which allows people at different places to communicate interactively. through reporting different departments are able to communicate effectively. the exchange of ideas is made possible through this reports. another method of business communication is the use of presentations. This is effected through use audiovisual materials,like hard copies of reports ,use of Microsoft PowerPoint or adobe flash. face to face meetings and forum boards are used in business communication ,which should later be documented. use of suggestion box is an important component of improving business communication. employees use the suggestion box to communicate to the managers by dropping suggestions in the box.
Effective business communication involves various directions of communication.one of the directions of business communication includes top-down direction by the managers to the employees using circulars ,memos, newsletters and others.Bottom-up occurs where the employees pass information to the management using proporsals, reports,emails and others. communication between employees of the same level in an organization involves horizontal communication This takes place through use of circulars e-mails, telephones and others.direct relationship among managers of different levels is referred as diagonal communication.
other things to consider in business communication are as below.face to face communication is a contributing factor to better sale of products and services. customers can have a taste of the product and this helps the customer to be convinced.maintain a good eye contact to improve on the face to face communication.the words used in the e-mail communication in business communication should be critically chosen.telephone use should be brief .clear,and productive of a positive attitude.the skills of listening are important,which includes listening carefully without interruptions.
A successful business must have a good business communication empowerment.